Today, Thursday, November 27, 2025, the streets of Manhattan hosted the 99th edition of the Macy’s Thanksgiving Day Parade. This century-old American tradition began at 8:30 a.m. Eastern Time (ET) at the intersection of West 77th Street and Central Park West, in the Upper West Side. From there, giant balloons, floats, marching bands, and performers followed a route of approximately 2.5 miles, ending at Macy’s flagship store in Herald Square.

For the millions who are not walking New York’s sidewalks today, the parade can be watched live on NBC and streamed on Peacock. A Spanish-language broadcast is also available on Telemundo. For those who prefer to watch later, an afternoon re-air will be offered.

The 2025 edition arrives fully loaded: 34 giant balloons, 28 floats, 11 marching bands, and dozens of entertainment groups including clowns, dancers, street performers, and musical acts. Among the balloons, fan-favorite characters and animated icons stand out a visual tradition that appeals to both children and adults.

If you’re in New York and plan to watch it from the street, many people begin lining up as early as 6:00 a.m. along Central Park West (between 75th and 63rd streets). The best viewing areas are located along the official route, but keep in mind that access near the end of the parade may be restricted due to television production.

The parade is more than a show—it remains a collective ritual. Millions across the country watch from home, others gather along the streets, and for many families, the day marks the informal start of the holiday season. In a nation facing deep divisions, this event offers a shared moment, a visual and festive tradition that spans generations.

In 2025, as every year, the Macy’s Parade reaffirms its relevance: balloons, laughter, music, and crowds united on a November morning that, for many, symbolizes hope, nostalgia, and community.